Aanchal, was just another student doing her masters in finance and a CA finalist decided to let go all and chase her dreams of creating this online dream store for women.Being a travel and fashion enthusiast herself, she discovered her interest in creating a selection of accessories that defines the new urbane women.She studied all the challenges that fashion brands were facing , took a few tours to Thailand, China , Dubai and found out with this solution of online platform which would give the best selected range , easily approachable and at the same time keeping in mind budget for all .She also believes Fashion should be accessible to all and hence tried to reach midtown and small cities in India through an online platform which is user-friendly for them .